Since 2007, Kilimanyika has played a crucial role in the development, strategic direction and management of Sound and Fair.

Kilimanyika was fundamental to establishment of the campaign, starting with the development of the Sound & Fair concept, brand and initial market research and strategy.

Ongoing responsibilities include supply chain management, strategic partner relations, product marketing, online and social media, press relations, website development and management, promotion and educational events, and corporate and institutional fundraising.